Director, Loyalty & CRM – Europe
Core
Lead the evolution of Levi's® RedTab loyalty programme and customer engagement strategy across Europe, driving active member growth, engagement, retention, and revenue across digital and retail touchpoints.
Role type
Director, Loyalty & CRM
Builds
European loyalty and CRM strategy, operating plan, and performance agenda within the global RedTab framework
Domain
Retail / Consumer Goods / Customer Engagement
Required skills
Loyalty programme management, CRM strategy, lifecycle marketing, segmentation, personalisation, omnichannel engagement, customer lifetime value analysis, team leadership, stakeholder influence, budget management, data-driven decision making
Preferred skills
Experience in multi-market European retail environments, familiarity with CDP and loyalty platforms, test-and-learn methodologies
Technologies
CRM, CDP, loyalty platforms, email, app, SMS, push
Responsibilities
Own European loyalty and CRM strategy and performance priorities; translate global programme direction into regional plans; lead growth of active membership and customer lifetime value; define segmentation and contact strategy; oversee regional CRM calendar; lead team and develop high-performing teams; partner with Ecommerce, Marketing, Retail, Analytics, and Technology teams; manage budget and track KPIs including retention and incremental revenue
Seniority
Director, strategic leadership and team management