Customer Lifecycle Analyst
Core
Design, build, and deploy automated customer communication journeys (email, SMS, App Push) to drive acquisition, retention, and reactivation via an omni-channel messaging platform.
Role type
Customer Lifecycle Analyst (CRM Analytics & Automation)
Builds
Automated customer journeys and dynamic messaging elements
Domain
Retail / Customer Relationship Management (CRM)
Deliverable
production ML models | product features
Required skills
SQL, A/B testing design, segmentation frameworks, marketing automation platforms, customer data platforms (CDP), identity resolution, deliverability optimization
Preferred skills
Propensity modeling, cross-channel orchestration, experimentation frameworks
Technologies
SQL, Email/SMS/App Push platforms, CDP
Responsibilities
Write SQL to query large datasets and perform cohort/lifecycle analyses; Design and deploy automated customer journeys based on behavioral and predictive signals; Define hypotheses and operationalize winning variants from A/B tests; Lead advanced audience strategy and segmentation; Monitor channel health and troubleshoot deliverability issues; Collaborate with Paid Media for cross-channel journey orchestration
Seniority
Mid-level, hands-on IC