Marketing Specialist
Core
Drive growth for India Service business through strategic B2B marketing campaigns, customer engagement programs, and data-driven initiatives.
Role type
Senior B2B Marketing Specialist (India Service)
Builds
B2B marketing strategies, customer engagement programs, and qualified lead pipelines for business customers.
Domain
Life Sciences / Industrial Technology / B2B Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B campaign development, account-based marketing, customer segmentation, lead generation, marketing analytics, CRM management, marketing automation, content creation (white papers, case studies), stakeholder partnership
Preferred skills
MBA, experience in technology/life sciences/industrial sectors, advanced storytelling
Technologies
Salesforce, Dynamics, Marketo, HubSpot, Eloqua, Power BI, Google Analytics, Microsoft Excel, PowerPoint
Responsibilities
Design and execute targeted B2B marketing campaigns across digital, email, and event channels; Develop account-based marketing strategies and customer segmentation approaches; Partner with sales and business development teams to generate qualified leads and support pipeline growth; Create compelling B2B marketing content including white papers, case studies, presentations, and thought leadership materials; Analyze customer and campaign data to identify opportunities, measure ROI, and optimize performance; Build customer engagement programs that increase retention and maximize lifetime value; Monitor marketing KPIs including lead quality, conversion rates, and customer acquisition costs.
Seniority
Senior, hands-on IC
