Marketing Automation Specialist
Core
Execute and optimize automated, personalized customer journeys (email, web) to drive engagement, conversion, and retention using behavioral and CRM data.
Role type
Marketing Automation Specialist (Lifecycle Marketing)
Builds
Scalable, automated customer journeys and email campaigns across onboarding, growth, re-engagement, and retention.
Domain
B2C/B2B Marketing, MarTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email marketing, Customer lifecycle marketing, Personalization, Marketing automation platforms, CRM systems, Audience segmentation, Data analysis, HTML (basic)
Preferred skills
Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Eloqua, Marketo, Salesforce Marketing Cloud, Matrixed international organization experience
Technologies
Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Oracle Eloqua, Salesforce, Marketo
Responsibilities
Build and manage automated customer journeys and email campaigns; Apply audience segmentation and behavioral data for targeted communication; Monitor campaign performance and KPIs; Support A/B testing and experimentation; Ensure GDPR compliance and data quality; Collaborate with cross-functional teams to align campaigns with business objectives.
Seniority
Mid-Senior, hands-on IC
