Custom Software Engineering Consultant
Core
Lead technical execution and strategy for Adobe Experience Platform (AEP) and marketing automation campaigns, ensuring seamless data integration and personalized customer experiences.
Role type
Senior Marketing Operations Consultant (Adobe AEP & Automation)
Builds
Marketing automation workflows, data schemas, identity graphs, and integrated campaign solutions for enterprise clients.
Domain
Digital Marketing Technology / Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Adobe Experience Platform (AEP) configuration and management, Marketing Automation strategy execution, CRM integration (Salesforce, Microsoft Dynamics), AMPscript and SQL, API integration concepts, HTML coding and email rendering, Data analysis and reporting (Tableau, Power BI), Team leadership and mentoring, Agile methodology.
Preferred skills
Adobe AEP Professional/Expert certification, MBA degree.
Technologies
Adobe Experience Platform, Salesforce Marketing Cloud, Adobe Journey Optimizer, Adobe Campaign, Tableau, Power BI, Microsoft Dynamics, SQL, AMPscript.
Responsibilities
Act as primary technical owner for AEP across client engagements; Lead a team of developers and SMEs providing technical guidance; Implement and manage schemas, datasets, and identity graphs; Oversee data integration between AEP and other systems; Execute and optimize marketing campaigns; Create and test HTML templates and email content; Perform quality assurance on email rendering across clients; Troubleshoot technical issues and act as escalation point; Develop technical documentation and conduct training sessions.
Seniority
Senior, hands-on IC with leadership responsibilities