Paid Media Specialist
Core
Plan, launch, maintain, and optimize paid search/SEM and paid media campaigns to support global digital marketing efforts.
Role type
Senior Paid Media Specialist (B2B Digital Marketing)
Builds
Multi-channel paid media strategies across programmatic, search, and social channels
Domain
B2B Digital Marketing / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid media strategy, budget allocation & optimization, A/B testing, data-driven campaign analysis, attribution modeling, bidding strategy, cross-functional collaboration
Preferred skills
Programmatic display expertise, Adobe DSP experience, Sprinklr proficiency, Adobe Analytics/Google Analytics, Workfront
Technologies
Google Ads, Bing Ads, Adobe DSP, LinkedIn, Meta, Sprinklr, Google Analytics, Adobe Analytics, Workfront, MS Office Suite
Responsibilities
Plan and execute digital campaigns across paid media channels; Allocate and optimize budgets to maximize ROI; Monitor and analyze campaign performance (CTR, conversions, CPA); Develop and execute A/B testing recommendations; Identify media program expansions or shifts; Prepare and present campaign reports and dashboards; Analyze performance to identify trends and opportunities; Leverage AI-driven practices to enhance efficiency
Seniority
Senior, hands-on IC