Regional Market Development Specialist, Cell Biology, Asia Pacific & Japan (APJ)
Core
Drive strategic portfolio management and go-to-market strategy for Cell Culture Ecosystems (CCEco) to achieve revenue targets across Asia Pacific & Japan.
Role type
Regional Market Development Specialist (Cell Biology)
Builds
Cell Culture Essentials, Cell Culture Plastics, Cancer, Primary, and ADME range of cell culture solutions
Domain
Life Sciences / Cell Biology / Cell Culture
Deliverable
product features
Required skills
strategic marketing, go-to-market strategy, portfolio positioning, omni-channel demand generation, revenue target ownership, pricing strategy, market analysis, stakeholder influence, data-driven insights
Preferred skills
life sciences background, cell culture lab experience, product management, distributor/channel partner management, competitive displacement programs, conversion programs, loyalty programs
Technologies
PowerBI, Marketing Automation, CRM tools
Responsibilities
Lead annual marketing planning aligned with business unit objectives; execute segmentation and competitor analysis for market entry; partner with Global Product Management and commercial teams on strategy; drive customer-centric campaigns for revenue growth; manage regional pricing and discount guidelines; track KPIs, VOC, and VOS to optimize strategies.
Seniority
Mid-level, hands-on IC