Integrated Market Development Manager
Core
Define and implement global frameworks translating customer workflows into scalable solutions and product narratives to drive pipeline growth and revenue.
Role type
Global Integrated Market Development Manager
Builds
Cross-divisional integrated solutions, demand generation campaigns, and sales enablement assets
Domain
Life Sciences / Bioprocessing
Deliverable
product features
Required skills
B2B marketing strategy, integrated campaign execution, sales enablement program design, data analytics, CRM proficiency, digital marketing platforms, strategic planning, project management
Preferred skills
Marketing automation expertise, technical translation capabilities
Technologies
Eloqua, Adobe Experience Manager, CRM systems
Responsibilities
Define global frameworks for demand creation, align marketing and commercial teams on growth priorities, lead cross-functional go-to-market initiatives, develop benefit-driven messaging, execute lead generation campaigns, deliver scalable sales enablement strategies
Seniority
Senior, strategic individual contributor