Integrated & Growth Marketing Lead (Sr. Manager)
Core
Lead a team of 7 to own integrated campaign strategy, full-funnel performance tracking, and GTM activation across paid, owned, and earned channels to drive pipeline and revenue.
Role type
Senior Manager, Head of Growth & Integrated Marketing
Builds
Integrated marketing campaigns, partner marketing foundations, and GTM operating rhythms
Domain
B2B SaaS, Application Security
Deliverable
product features
Required skills
B2B marketing leadership, integrated campaign strategy, full-funnel performance analytics, cross-functional partnership, technical audience marketing, AI adoption in workflows
Preferred skills
Product-led growth (PLG) experience, web development background
Technologies
Marketo, Salesforce, Snowflake, Metabase, Asana, Slack, Python, JS, dbt, Zapier, Make, Cursor, Claude, Git, REST APIs
Responsibilities
Lead and develop a cross-functional team of 7; Drive integrated campaign strategy across paid, owned, and earned channels; Own full-funnel performance tracking; Partner with Brand, Security Advocacy, Marketing Ops, Data Analytics, and Sales; Serve as campaign foundation for Partner Marketing and Field; Build operating rhythm for campaign planning and execution; Support career growth for team members; Translate marketing performance into executive narratives
Seniority
Senior Manager, high-ownership leadership track