Marketing Specialist, SEM
Core
Build, manage, and optimize Search Engine Marketing (SEM) campaigns at scale across Google and Microsoft platforms to drive brand and performance goals for Zillow's real estate services.
Role type
Senior performance marketing specialist (SEM)
Builds
Paid Search and Demand Gen campaigns for multiple lines of business
Domain
Real Estate / Digital Marketing
Required skills
Google Ads (Search, Performance Max, AI Max, Demand Gen), Microsoft Search, bid management, keyword refinement, A/B testing, campaign auditing, reporting, incrementality testing, conversion event implementation, data analysis, asynchronous collaboration
Preferred skills
BS degree in Business, Economics, Statistics, or related field
Technologies
Google Ads, Microsoft Search, Slack, Google Drive, project management tools
Responsibilities
Build, QA, launch, and optimize Google SEM and Demand Gen campaigns; Improve performance by managing bids, refining keywords, and testing new targeting and creative; Support SEM workstreams including audits, troubleshooting, reporting, and analyses; Collaborate asynchronously with North America team members; Attend virtual team meetings during evenings in India Standard Time; Identify and communicate issues related to paid marketing rules, regulations, and data ecosystems