Digital Advertising Specialist
Core
Own the full lifecycle of paid digital campaigns to amplify trusted journalism and empower underserved communities on human rights, media freedom, and sustainable development.
Role type
Digital Advertising Specialist (Paid Media)
Builds
Full-funnel digital campaigns across social and search platforms
Domain
Nonprofit / Media / Social Impact
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, LinkedIn Ads, Google Search Ads, multi-stage campaign management, audience segmentation, analytics and reporting, budget management, copywriting
Preferred skills
Meta advertising, YouTube/TikTok advertising, Google Ad Grant, nonprofit sector experience, creative tool familiarity
Technologies
LinkedIn Ads, Google Search Ads, Google Analytics, Meta, YouTube, TikTok, Google Ad Grant, Canva
Responsibilities
Execute end-to-end paid media strategy across social and search platforms; Design, launch, and optimise full-funnel digital campaigns; Develop and refine audience targeting strategies for B2B and advocacy audiences; Implement campaign tracking, analytics, and reporting frameworks; Manage paid media budgets, billing, and spend efficiency; Partner with Social Media, Communications, and Design colleagues to align paid and organic strategies
Seniority
Mid-level, hands-on IC