Paid Media Specialist
Core
Lead generation strategy for B2B legal, tax, and trade markets across Latin America, focusing on converting paid media spend into qualified business pipeline.
Role type
Senior Paid Media Specialist (B2B Growth)
Builds
Qualified lead pipeline for Thomson Reuters' Legal, Tax, Global Trade, and Editora RT units in Brazil, Argentina, and Chile.
Domain
B2B Marketing / Legal & Financial Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B paid media strategy, Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, B2B funnel optimization, Adobe Analytics, Salesforce, data governance, stakeholder management
Preferred skills
Junior team mentorship, SaaS/tech B2B experience, Google Ads/Meta Blueprint certifications, Google Tag Manager, SEO/CRO tools
Technologies
Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, Adobe Analytics, Salesforce, Eloqua, Semrush, Hotjar, Google Tag Manager
Responsibilities
Define and execute B2B paid media strategy across LATAM markets; Optimize campaign performance focusing on lead quality (MQL to SQL to WIN); Segment audiences based on complex B2B buyer personas; Analyze inbound marketing funnel and report strategic insights; Ensure data governance and conversion tracking integrity; Manage strategic partnerships with ad platform representatives; Collaborate cross-functionally with Growth, Content, Product, and Sales teams
Seniority
Senior, hands-on IC