Senior ABM Ads and Emerging Channels Specialist
Core
Own full-funnel Account-Based Marketing (ABM) paid media strategy and execution to drive engagement, pipeline, and revenue for high-priority B2B target accounts.
Role type
Senior ABM Ads and Emerging Channels Specialist
Builds
Coordinated multi-channel account experiences across programmatic display, video, and social touchpoints for specific account tiers.
Domain
B2B Marketing / Programmatic Advertising / Account-Based Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
ABM platform expertise (6Sense), CDP audience building (Treasure Data), programmatic ad buying (DV360), social platform targeting (LinkedIn, Meta, Reddit), structured testing frameworks, account-level budget management, multi-touch attribution analysis, data visualization and reporting, cross-functional partnership.
Preferred skills
Experience with Salesforce Data Cloud or Adobe Real-Time CDP, Google Ads or DV360 certification, LinkedIn Marketing Solutions certification, 6Sense platform certification.
Technologies
6Sense, Treasure Data, DV360, LinkedIn Campaign Manager, Meta Ads Manager, Adobe Analytics, Microsoft Copilot, Claude, Excel, Google Sheets.
Responsibilities
Build precise intent-driven audience segments using 6Sense and Treasure Data; orchestrate coordinated account experiences across display, video, and social; manage budgets and pacing to efficiency targets; design and execute tests for new ad channels (e.g., Reddit, G2); report on account reach, engagement lift, and influenced pipeline; collaborate with Demand Generation and Field Marketing teams.
Seniority
Senior, hands-on IC