Vice President, Strategic Communications, Brand & Customer Insights
Core
Develop and execute integrated marketing communications, social media strategies, and customer engagement programs to drive business growth and strengthen client relationships for a leading ASEAN bank.
Role type
VP, Strategic Communications, Brand & Customer Insights
Builds
Integrated marketing campaigns, social media content, client engagement events, and performance dashboards
Domain
Banking / Financial Services / Marketing Communications
Deliverable
product features
Required skills
Integrated marketing communications, social media strategy, customer insights, market intelligence, competitor analysis, performance measurement, stakeholder engagement, project management, budget management, regulatory compliance
Preferred skills
Business development support, ecosystem-building initiatives, sustainability integration, internal culture alignment
Technologies
None explicitly stated
Responsibilities
Develop integrated marketing communications programmes aligned with business priorities; Lead social media strategy and campaign execution; Manage marketing content across digital and event channels; Lead client engagement programmes to support business development; Drive customer insights and market intelligence to inform strategy; Develop performance dashboards to track ROI and engagement; Manage marketing budgets and agency/vendor relationships; Ensure compliance with marketing governance and regulatory standards; Partner with business units to align marketing with strategic objectives
Seniority
Executive, strategic leadership & cross-functional alignment