Social Media Content Manager
Core
Strategic marketing leader owning OneMain's organic brand content strategy across social and reputation-building channels to shape customer and employer experiences.
Role type
Senior IC brand/content strategy manager
Builds
Integrated organic brand content ecosystem, employer value proposition (EVP) content, and reputation assets
Domain
Financial services / Brand marketing
Deliverable
product features
Required skills
Integrated content strategy, cross-functional leadership, employer branding, brand storytelling, data-driven optimization, stakeholder management, project management, AI fluency, social publishing/listening platforms
Preferred skills
Experience with AI-powered search experiences, employee advocacy programs
Technologies
LinkedIn, Meta, YouTube, Glassdoor, Handshake, social publishing/listening platforms, analytics tools
Responsibilities
Develop and lead integrated organic brand content strategy; Define enterprise editorial strategy and content roadmap; Lead end-to-end content planning, creation, and execution across social platforms; Manage photography, video, and freelance production budgets; Collaborate with HR, Legal, and Communications to ensure regulatory alignment; Own reporting and performance measurement across organic channels.
Seniority
Senior, hands-on IC