Social Media Content Manager
Core
Strategic marketing leader owning OneMain's organic brand content strategy across social and reputation-building channels to shape customer, employee, and community experiences.
Role type
Senior IC brand content strategist (enterprise)
Builds
Integrated organic content strategies, editorial roadmaps, and brand reputation assets for OneMain
Domain
Financial services + enterprise brand marketing
Deliverable
product features
Required skills
Integrated content strategy, employer branding, cross-functional leadership, data-driven optimization, AI fluency, stakeholder management, project management
Preferred skills
Experience with social publishing/listening platforms, SEO/GEO initiatives, employee advocacy programs
Technologies
LinkedIn, Meta, YouTube, Glassdoor, Handshake, social analytics tools
Responsibilities
Develop and lead integrated organic brand content strategy; Define enterprise editorial strategy and content roadmap; Lead end-to-end content planning, creation, and execution across social platforms; Manage photography, video, and freelance production budgets; Monitor audience sentiment and industry trends; Translate performance data into actionable recommendations for senior leaders
Seniority
Senior, hands-on IC
