Brand Manager
Core
Drive Manulife Vietnam's brand strategy to strengthen customer trust and drive growth in the life insurance market through insight-led strategies and integrated marketing.
Role type
Senior Brand Manager
Builds
Brand equity, reputation, and customer-centric experiences across all touchpoints
Domain
Life insurance, financial services, healthcare, longevity, wealth management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, integrated marketing, market insights, cross-functional leadership, stakeholder management, budget management, thought leadership, product proposition development, KPI definition, agency management
Preferred skills
Experience in highly regulated financial services, national brand campaign leadership, strategic storytelling, executive presentation
Technologies
None stated
Responsibilities
Lead integrated campaigns across paid, owned, earned, and social channels; Drive brand and market insights initiatives; Manage cross-functional initiatives with Product, Distribution, and Digital teams; Manage CSR and partnership programs; Build thought leadership platforms; Develop product propositions and manage launches; Define and manage brand KPIs; Manage brand investment and agency budgets; Act as guardian of brand identity; Provide leadership and coaching to junior team members
Seniority
Senior, hands-on IC
