Customer Value Proposition Team Manager
Core
Design and refine value propositions tailored to target segments, aligning them with business strategy and customer insights to enhance market positioning.
Role type
Manager, Customer Value Proposition
Builds
Compelling value propositions, business cases for new initiatives, and consistent messaging across brand collateral and digital platforms.
Domain
Financial Services / Banking
Deliverable
product features
Required skills
Strategic marketing, product management, market research, competitive analysis, data analysis, business case development, cross-functional leadership, risk management, compliance
Preferred skills
Master's degree, experience in fast-paced banking environments
Technologies
Data analysis tools
Responsibilities
Design and refine value propositions for target segments; Align propositions with overall business strategy; Conduct in-depth market research and competitive analysis; Build robust business cases for new initiatives; Partner with leaders across branches, digital, and call centers; Define and track KPIs to measure effectiveness; Monitor competitive landscape for differentiation opportunities; Ensure compliance with laws and regulations.
Seniority
Manager, strategic execution & cross-functional leadership
