Sr. Marketing Specialist, Strategy
Core
Architect and accelerate full-funnel marketing efforts for the Commercial Banking division, driving strategies that support business goals and lead generation.
Role type
Senior Marketing Specialist (Commercial Banking)
Builds
Marketing strategies, campaigns, and lead generation programs for Axos Commercial Bank
Domain
Financial Services / Commercial Banking
Deliverable
product features
Required skills
Strategic planning, project management, market trend analysis, lead generation, brand management, data analysis, vendor management, CRM and marketing automation proficiency, account-based marketing
Preferred skills
Commercial Banking and/or Financial Services marketing experience, Workfront proficiency
Technologies
Workfront, Salesforce, Salesforce Marketing Cloud, Interaction Studio, Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio)
Responsibilities
Develop and execute marketing strategies aligned with business goals; manage campaigns and projects using Workfront; oversee development of marketing materials; analyze market trends and client insights; manage relationships with external partners and vendors; measure and report on campaign effectiveness; coordinate content and messaging across paid media, email, print, direct mail, broadcast, website, social, and SEO channels.
Seniority
Senior, hands-on IC