Sr. Marketing Specialist, Strategy
Core
Architect and accelerate full-funnel marketing efforts for Axos Bank's Commercial Banking division, driving strategy and day-to-day execution.
Role type
Senior Marketing Specialist (Commercial Banking)
Builds
Marketing strategies, campaigns, lead generation programs, and brand awareness initiatives for commercial banking clients.
Domain
Financial Services / Commercial Banking
Deliverable
product features
Required skills
Strategic planning, project management, market analysis, lead generation, CRM management, vendor management, data analysis, content review, SEO research, process improvement.
Preferred skills
Commercial Banking marketing experience, Workfront proficiency, Account-based marketing (ABM) strategy.
Technologies
Workfront, Salesforce, Salesforce Marketing Cloud, Interaction Studio, Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio).
Responsibilities
Lead collaboration with stakeholders to develop marketing strategies; manage campaigns and projects using Workfront; oversee development of marketing materials; develop and manage relationships with external partners; analyze market trends and client insights; measure and report on campaign effectiveness; coordinate content and messaging across paid media, email, social, and other channels.
Seniority
Senior, hands-on IC
