Digital Marketing Specialist
Core
Coordinate and execute digital marketing workflows, manage paid media campaigns, and oversee digital asset delivery across owned and paid channels.
Role type
Digital Marketing Specialist (Paid Media & Asset Coordination)
Builds
Paid media campaigns (search, display, social) and digital assets for UNH.edu and external platforms
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
PPC campaign management, Google Analytics (GA4), UTM governance, project tracking, digital asset trafficking, CMS familiarity
Preferred skills
Google Analytics certification, Drupal experience
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics (GA4), Looker Studio, Basecamp, Drupal
Responsibilities
Manage paid digital campaigns across Google, Meta, and LinkedIn; coordinate digital asset handoffs between internal teams and agencies; monitor campaign performance and budgets; maintain UTM parameter governance; compile performance reports from analytics platforms; track project timelines in Basecamp.
Seniority
Mid-level, hands-on IC