Paid Media Specialist
Core
Managing Search, Social, and Native advertising campaigns to deliver on client obligations and optimize performance.
Role type
Paid Media Specialist
Builds
Digital ad campaigns for client accounts
Domain
Digital advertising / Media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital ad serving systems expertise, campaign trafficking, performance analysis, budget management, reporting & forecasting, Microsoft Excel (pivot tables), quantitative analytical abilities
Preferred skills
Marketing or business degree, experience with non-O&O distribution, cross-functional collaboration
Technologies
Search platforms, Social platforms, Native advertising platforms, Microsoft Office
Responsibilities
Day-to-day campaign trafficking and management, Analyze campaigns for pacing and performance, Manage campaign volume and performance by channel, Find efficiencies in reports and activation processes, Respond to internal and client inquiries, Manage media budgets to maintain margin thresholds
Seniority
Mid-level, hands-on IC