ABM Lead
Core
Design and execute 1:1 and 1:few multi-touch Account-Based Marketing (ABM) campaigns for strategic enterprise accounts to drive net-new ARR and expansion revenue.
Role type
Senior ABM Lead (Demand Generation)
Builds
Tailored ABM campaigns, sales enablement assets (decks, one-pagers), and competitive positioning strategies for enterprise deals.
Domain
Fintech / AI-native ERP / Enterprise Sales
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy, enterprise sales cycle fluency, paid media budget management, competitive positioning, sales enablement, revenue focus
Preferred skills
Scaling ABM programs, systematizing processes, creative problem solving
Technologies
HubSpot, Hex, Slack, paid media platforms
Responsibilities
Build and execute 1:1, 1:few multi-touch ABM campaigns tailored to strategic enterprise target accounts; Partner with AEs on important enterprise deals to create clean, on-brand sales content; Manage paid budget per account and partner with paid marketing on execution; Shape competitive positioning to turn differentiators into reasons to buy and stress-test against objections
Seniority
Senior, hands-on IC