VP, Sr. Manager, Lead Intelligence & Signal Strategy
Core
Leads the strategy behind data signals that power lead creation, prioritization, and sales readiness across the enterprise.
Role type
VP/Senior Manager, Lead Intelligence & Signal Strategy
Builds
Scalable, high-quality lead intelligence driving growth for B2B and financial services clients
Domain
Financial services / B2B marketing
Deliverable
product features
Required skills
Lead lifecycle management, scoring, readiness concepts, RevOps strategy, B2B sales environment experience, third-party data provider evaluation, strategic roadmap ownership
Preferred skills
Analytics, strategic thinking, judgment, communication
Technologies
None explicitly stated
Responsibilities
Own the enterprise lead intelligence and signal strategy roadmap; Define meaningful signals, scoring, and readiness criteria across business units; Ensure lead quality, timing, and prioritization for marketing-generated leads; Partner with Marketing Strategy, Sales, RevOps, Data Engineering, and Governance; Evaluate and manage third-party data providers while driving long-term in-house capability; Act as the escalation point for lead quality and prioritization questions
Seniority
VP/Senior Manager, strategic leadership with hands-on execution
