Digital Experience Merchandising Associate Manager
Core
Shape guest engagement across owned digital touchpoints (CRM, web, app) by delivering seamless, data-driven merchandising experiences that drive transactions and loyalty.
Role type
Associate Manager, Digital Experience Merchandising
Builds
Digital content strategies, personalized offers, and campaign executions across email, push, SMS, web, and app.
Domain
QSR / Multi-brand restaurant retail
Deliverable
product features
Required skills
Digital merchandising strategy, omnichannel campaign management, audience segmentation, A/B testing, project management, CRM platform proficiency, data analysis
Preferred skills
Experience with enterprise CRM or marketing automation platforms, understanding of CLV optimization
Technologies
Enterprise CRM, Marketing Automation Platforms, Email/Push/SMS tools, Web/App platforms
Responsibilities
Develop and manage digital merchandising calendars aligned with brand campaigns; Monitor key metrics (CTR, conversion rate, average check) and make data-driven recommendations; Conduct A/B tests to improve content and offers; Partner with analytics to deliver post-campaign insights; Collaborate with cross-functional teams to refine digital experiences; Project manage creative teams for asset development and execution.
Seniority
Associate Manager, hands-on IC with strategic support