Digital Engagement Manager
Core
Lead the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction for a digital banking app.
Role type
Digital Engagement Manager
Builds
Digital engagement campaigns, in-app experiences, and customer communication strategies for a banking app.
Domain
Banking / Digital Marketing
Deliverable
product features
Required skills
Strategic leadership, campaign management, customer experience optimization, data analytics, cross-functional collaboration, digital product adoption
Preferred skills
Knowledge of digital trends and competitor activities
Technologies
In-app notifications, emails, analytics tools
Responsibilities
Lead development and execution of digital engagement strategies; Plan and manage targeted, personalized engagement campaigns; Collaborate with UX/UI and product teams to improve in-app experiences; Leverage analytics data to identify trends and develop performance reports; Provide support in customer communication efforts to improve digital awareness.
Seniority
Mid-Senior, hands-on IC