Vice President, Digital Commerce & Loyalty, US and Canada
Core
Enterprise leader for Dairy Queen's digital commerce, loyalty, and gift card ecosystem across the U.S. and Canada, driving digital revenue growth and customer lifetime value.
Role type
Vice President, Digital Commerce & Loyalty
Builds
Digital commerce strategy, loyalty/CRM programs, and gift card platform for a multi-market franchise system.
Domain
Retail / Franchise / QSR (Quick Service Restaurant)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital commerce strategy, loyalty program design, P&L ownership, cross-functional leadership, franchisee partnership, data-driven optimization, team building
Preferred skills
Advanced degree, experience in retail/restaurant/franchise environments, AI-driven personalization, MarTech expertise
Technologies
MarTech, CRM, A/B testing, predictive analytics, mobile app, web platforms
Responsibilities
Own digital commerce roadmap to $1B sales by 2030; define and evolve loyalty/CRM strategy; oversee gift card business integration; lead high-performing team of 9–11 members; drive cross-functional execution with Technology, Marketing, and Finance; optimize digital experiences for conversion and retention.
Seniority
Executive (VP), strategic vision & organizational leadership