Partner Marketing Lead
Core
Drive demand generation and pipeline growth for Salesforce's top 25 partners across the ASEAN region through co-marketing campaigns and cross-functional collaboration.
Role type
Senior individual contributor partner marketing lead
Builds
Co-marketing campaigns, joint webinars, roundtables, and regional events for top 25 partners
Domain
B2B SaaS, CRM, Partner Ecosystems
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, co-marketing campaign execution, partner relationship management, cross-functional orchestration, budget management, CRM reporting, stakeholder management, project management
Preferred skills
ASEAN language capability, experience with Systems Integrators (GSIs/RSIs)
Technologies
Salesforce CRM, Google Workspace, MS Office, marketing analytics platforms
Responsibilities
Lead demand generation strategy and go-to-market plans for top 25 partners; Design and execute multi-channel co-marketing campaigns; Collaborate with Partner Business Managers to align joint marketing resources; Track, analyze, and optimize campaign performance; Manage campaign operations and budget; Deliver performance updates to stakeholders
Seniority
Senior, hands-on IC