Director, Product Marketing (GTM Field Service)
Core
Own the go-to-market strategy for the Field Service business, acting as the voice of sales to drive pipeline and close deals.
Role type
Director, Product Marketing (GTM Field Service)
Builds
Scalable GTM programs, sales enablement, and launch strategies for Field Service products.
Domain
SaaS / B2B Technology / Field Service
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, competitive intelligence, sales enablement, cross-functional leadership, data analytics, value proposition development, content strategy
Preferred skills
Salesforce product knowledge, SaaS/B2B platform experience, creation of marketing assets (demo videos, pitch decks, data sheets)
Technologies
Salesforce, Google Slides
Responsibilities
Align global distribution leaders to drive sales programs; own competitive strategy and enablement; lead annual and quarterly GTM planning; build product enablement strategy; partner with regional PMMs to scale programs; shape pricing and packaging strategy; drive launch strategy and execution; create and deliver market-facing content; track and report on sales and marketing results
Seniority
Director, strategic leadership & team management
