Product Marketing Manager
Core
Own go-to-market strategy, positioning, messaging, and pricing for a product surface area within a medical device data platform to help MedTech companies reach healthcare providers.
Role type
Product Marketing Manager
Builds
Go-to-market strategy, sales enablement assets, outbound messaging, and user education campaigns for medical technology products.
Domain
MedTech / Healthcare Data / SaaS
Deliverable
product features
Required skills
Go-to-market strategy ownership, competitive intelligence, sales enablement asset creation, quantitative ROI modeling, cross-functional collaboration, product launch management, content marketing, pricing and packaging strategy
Preferred skills
Healthcare and healthcare data experience, experience with product launches and customer marketing programs
Technologies
None explicitly listed
Responsibilities
Own go-to-market strategy for a product surface area; Drive feature and product launches; Build high-quality sales-enablement assets; Develop outbound messaging and in-product notifications; Maintain competitive intelligence; Drive user-facing product engagement and education efforts; Support content marketing efforts
Seniority
Mid-level, hands-on IC