Product Marketing Manager GTM specialist
Core
Develop and execute Go-to-Market (GTM) strategies, positioning, and messaging for new products and features in the telematics and asset tracking market to drive adoption and sales.
Role type
Product Marketing Manager (GTM Specialist)
Builds
Go-to-Market strategies, sales enablement tools, market positioning, and thought leadership content for telematics and asset tracking solutions.
Domain
Telematics, IoT, Asset Tracking, Fleet Management
Deliverable
product features
Required skills
Strategic GTM planning, market positioning, sales enablement creation, customer and competitor research, cross-functional collaboration, thought leadership execution, performance analytics
Preferred skills
Experience in B2B SaaS, exposure to telematics/IoT/asset tracking industries
Technologies
None explicitly listed
Responsibilities
Lead comprehensive Go-to-Market strategies for new products and features; Develop market-leading positioning and differentiated messaging; Create sales enablement tools and marketing collateral; Conduct primary and secondary research on customer insights and competitor activities; Facilitate communication and alignment across Product, Engineering, Sales, and Marketing teams; Execute thought leadership initiatives through webinars and conferences; Track product adoption and usage growth to evaluate PMM impact
Seniority
Mid-Senior, hands-on IC
