Senior Lead, Global Audience Intelligence
Core
Leading global audience segmentation strategy and targeting governance across campaigns, events, paid media, and sales activation programs to drive pipeline and revenue growth.
Role type
Senior Lead, Global Audience Intelligence (Marketing & Data Strategy)
Builds
Audience-first infrastructure, predictive targeting frameworks, and scalable activation systems for AI-driven growth.
Domain
B2B SaaS Marketing, Data Intelligence, AI-driven Growth
Deliverable
production ML models | product features
Required skills
SQL, database querying, audience segmentation, data schema management, cross-functional collaboration, global/multi-BU strategy, contact acquisition, data enrichment, governance modeling, stakeholder management
Preferred skills
Salesforce Marketing Cloud Consultant certification, Certified Marketing Cloud Developer credential, Salesforce Data Cloud experience, Data360 experience, audience taxonomy framework development, AI-powered marketing systems exposure
Technologies
Salesforce Data Cloud, Data360, SQL, Machine Learning, Behavioral Signals, Intent Data
Responsibilities
Define and evolve enterprise-wide audience segmentation strategies using machine learning and intent data; Partner with Data Science and Analytics teams to operationalize predictive insights; Lead contact acquisition and enrichment strategies to close coverage gaps; Establish governance models and operational processes to scale audience operations globally.
Seniority
Senior Lead, hands-on IC with strategic scope