Analyst, Media Analytics
Core
Lead Audience & Intent Analytics workstream to measure, analyze, and optimize paid media audience targeting, segmentation, and performance across the marketing funnel.
Role type
Senior Analyst, Media Intelligence
Builds
Measurement frameworks, scalable Tableau dashboards, and automated audience-performance data models for global marketing programs.
Domain
B2B SaaS Marketing, Paid Media, Audience Strategy, Analytics Engineering
Deliverable
dashboards & analysis
Required skills
Tableau dashboard development, SQL, audience/intent data analysis, marketing funnel performance analysis, data modeling, stakeholder enablement
Preferred skills
B2B SaaS marketing experience, Demandbase/6sense/LinkedIn Matched Audiences familiarity, ABM and intent data strategies, Snowflake/dbt experience, paid media attribution concepts
Technologies
Tableau, SQL, Demandbase, Snowflake, dbt
Responsibilities
Analyze audience performance across regions, clouds, industries, and segments; Develop measurement frameworks connecting targeting to business outcomes; Build executive-ready Tableau dashboards segmented by cloud, industry, and persona; Partner with Paid Media and Audience Strategy to refine segmentation; Support operational management of intent data platforms; Collaborate with data engineering to scale analytics infrastructure.
Seniority
Senior, hands-on IC