Sr. Manager, Lifecycle Marketing
Core
Develop and execute revenue-driving Email and SMS lifecycle marketing programs to drive unit sales, subscription growth, and customer reactivation for Chamberlain Group's smart home access products.
Role type
Senior Manager, Lifecycle Marketing (Strategy & Execution)
Builds
Customer journey optimizations, audience expansion, and data attribute growth for the myQ app ecosystem.
Domain
Smart Home / IoT / Consumer Electronics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, Email marketing, SMS marketing, CRM management, Marketing automation, Journey optimization, A/B testing, Team leadership, Performance management, Cross-functional collaboration
Preferred skills
Experience with Braze, Salesforce Marketing Cloud, or Pardot, Creative messaging strategy
Technologies
Braze, Salesforce Marketing Cloud, Pardot
Responsibilities
Own lifecycle marketing strategy and execution for CRM including onboarding, activation, and churn mitigation; Drive incremental revenue and subscriptions from CRM Journeys; Execute email and SMS campaigns including design, development, and deployment; Advise on customer messaging offers and creative; Execute A/B and multi-variate test programs; Motivate and lead a high-performance team; Drive performance management and compensation processes.
Seniority
Senior Manager, hands-on leadership