Lifecycle Marketing Specialist
Core
Orchestrating and optimizing customer journeys across Email, SMS, and Marketing Push Notification channels to drive engagement and retention for millions of homeowners and businesses.
Role type
Lifecycle Marketing Specialist
Builds
Customer journeys and messaging cadences across owned marketing channels
Domain
Home security and smart access technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Email marketing automation, SMS campaign execution, A/B testing setup, segmentation logic, data hygiene management, process documentation, competitive benchmarking
Preferred skills
AI integration for process improvement, cross-functional collaboration, strategic planning
Technologies
Braze, Pardot, ESP tools
Responsibilities
Monitor campaign development schedules and execution, review email proofs for content and design accuracy, execute A/B and multivariate tests, maintain lifecycle marketing data hygiene, support campaign readiness reviews, document and improve team operating processes, drive collaboration with product and marketing teams
Seniority
Mid-level, hands-on IC