Business Account Manager - Route to Market
Core
Define and execute Route to Market (RTM) strategy for Foodservice & Hospitality channels to ensure optimal distribution, availability, and profitability for iconic global biscuit and confectionery brands.
Role type
Business Account Manager (Route to Market)
Builds
Strategic partnerships with key foodservice distributors (Bidfood, Brakes, FSBG) and optimized supply chain solutions.
Domain
Foodservice & Hospitality / Confectionery & Biscuits
Deliverable
product features
Required skills
Commercial acumen, relationship building, stakeholder management, strategic planning, negotiation, data analysis
Preferred skills
Experience in Foodservice & Hospitality channel, ability to manage complex negotiations
Technologies
Microsoft Excel, PowerPoint
Responsibilities
Unlock new business in the Foodservice & Hospitality channel, develop customer prioritization matrix, define and implement tender approach, identify and own contact strategy, agree profitable full year plans with new customers, review product range for channel fit, deliver annual projects, meet business KPIs and forecast accuracy.
Seniority
Senior, hands-on IC