CAN Director of Marketing
Core
Lead growth-focused marketing strategies and sales enablement for Teladoc Health's virtual care services in Canada, driving awareness, adoption, and revenue for B2B buyers including insurers, employers, and health systems.
Role type
Director of Marketing (Growth & Sales Enablement)
Builds
Integrated marketing plans, sales collateral, digital assets, and multi-channel demand generation programs for Teladoc Health Canada.
Domain
Healthcare / Virtual Care / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Growth marketing strategy, sales enablement, performance marketing, stakeholder engagement, brand messaging, market insights, marketing operations, team leadership, data analytics
Preferred skills
MBA, healthcare buyer expertise, agile execution in matrixed environments
Technologies
CRM, marketing automation, analytics tools, digital/social/email/paid channels
Responsibilities
Execute growth-focused marketing strategies across all services; own sales enablement strategy and asset development; lead multi-channel performance marketing and demand generation; engage senior cross-functional stakeholders; ensure unified brand narrative; activate market and customer insights; establish marketing operating rhythms; measure and report on campaign performance; lead and develop a high-performing marketing team.
Seniority
Director, hands-on leadership