Senior Marketing Manager, Consumer Health & Partnerships - Canada
Core
Lead Resmed's integrated marketing strategy across Canada to drive growth in the sleep apnea category through provider and consumer initiatives.
Role type
Senior Marketing Manager (Consumer Health & Partnerships)
Builds
National and regional marketing strategies, omnichannel programs, and consumer engagement initiatives for sleep apnea devices and services.
Domain
Medical device / Digital health / Consumer health
Deliverable
product features
Required skills
Integrated B2B and B2C marketing strategy, Canadian healthcare landscape knowledge, provincial reimbursement dynamics, budget management, revenue growth, cross-functional leadership, campaign performance analytics, stakeholder management
Preferred skills
Consumer brand marketing in health wellness, eCommerce management, AI platform usage for marketing, patient engagement and lifecycle marketing, global organization experience
Technologies
Funnel.IO, Veeva Crossix, Asana, Adobe
Responsibilities
Develop province-specific marketing plans reflecting regional reimbursement and provider dynamics; drive omnichannel programs focused on sleep apnea awareness, CPAP adoption, and patient retention; partner with Sales, Product, and Digital teams to execute campaigns and product launches; measure campaign performance and leverage insights to optimize results; build relationships with healthcare professionals, KOLs, and industry organizations.
Seniority
Senior, hands-on IC