Sr. Manager, Owned Marketing, Product & Brand
Core
Leads the Product + Brand pillar within Coach's Owned Marketing organization, driving brand moments, commercial campaigns, and product stories across email and SMS channels.
Role type
Senior Manager, Owned Marketing (Product & Brand)
Builds
Scalable content and campaign orchestration models for email and SMS
Domain
Fashion retail, owned marketing, CRM
Deliverable
product features
Required skills
Strategic planning, campaign orchestration, email marketing, SMS marketing, CRM strategy, personalization, dynamic content, cross-functional partnership, team leadership, performance optimization
Preferred skills
Experience in consumer/retail/fashion/beauty/lifestyle brands, managing direct reports, AI-enabled ways of working
Technologies
Email, SMS, CRM, dynamic content, decisioning, automation, AI
Responsibilities
Lead strategy, commercial planning, and campaign prioritization for the Product + Brand pillar; Translate marketing calendars and business priorities into owned channel strategies; Define and evolve content orchestration models; Partner with NA Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores; Connect audience strategy with product and brand content; Set testing and optimization agendas; Monitor campaign performance and business impact; Manage production and vendor investment; Lead, coach, and develop the team.
Seniority
Senior, hands-on IC with leadership responsibilities