Lifecycle Strategist
Core
Account Executive managing 5–6 DTC eCommerce brands, owning full email marketing strategy execution, client relationships, and performance optimization.
Role type
Senior Account Executive (Email Marketing Strategy)
Builds
Email campaigns, flows, pop-ups, and optimization strategies for DTC eCommerce brands
Domain
eCommerce, Email Marketing
Required skills
Klaviyo (flows, campaigns, segments), Email copywriting, A/B testing, Email flow strategy (Welcome, Cart Abandon, Browse Abandon, Post-Purchase, Winback), Segmentation, Deliverability, Design review (Figma)
Preferred skills
Agency or freelance client management experience, AI tools for copywriting
Technologies
Klaviyo, Slack, Outlook, Loom, Zoom, Figma
Responsibilities
Serve as primary client contact for 5–6 accounts; Build and execute 30-day campaign calendars and flow strategies; Coordinate design briefs and review outputs; Quality check and schedule campaigns; Write high-converting email copy; Track and report on KPIs with near-daily updates and monthly reviews
Seniority
Mid-level, hands-on IC