CareerPlan

Lifecycle Strategist

ItalyRemoteFull-time2026-11-01 → 2026-11-10
Remote · from anywhereFreelance / independent contractor

Core

Account Executive managing 5–6 DTC eCommerce brands, owning full email marketing strategy execution, client relationships, and performance optimization.

Role type

Senior Account Executive (Email Marketing Strategy)

Builds

Email campaigns, flows, pop-ups, and optimization strategies for DTC eCommerce brands

Domain

eCommerce, Email Marketing

Required skills

Klaviyo (flows, campaigns, segments), Email copywriting, A/B testing, Email flow strategy (Welcome, Cart Abandon, Browse Abandon, Post-Purchase, Winback), Segmentation, Deliverability, Design review (Figma)

Preferred skills

Agency or freelance client management experience, AI tools for copywriting

Technologies

Klaviyo, Slack, Outlook, Loom, Zoom, Figma

Responsibilities

Serve as primary client contact for 5–6 accounts; Build and execute 30-day campaign calendars and flow strategies; Coordinate design briefs and review outputs; Quality check and schedule campaigns; Write high-converting email copy; Track and report on KPIs with near-daily updates and monthly reviews

Seniority

Mid-level, hands-on IC