Market Development Manager
Core
Drive market share and brand preference for Generac's residential energy ecosystem (solar, storage, generators) by converting installers into customers within the Northeastern US.
Role type
Market Development Manager (B2B sales)
Builds
Generac PWRmicro solar, PWRcell 2 energy storage, home standby generators, and ecobee smart thermostats
Domain
Residential energy storage and solar
Deliverable
product features
Required skills
B2B sales, new account development, pipeline management, strategic regional planning, CRM management, competitive intelligence, RFP navigation, market analysis
Preferred skills
Residential energy storage sales, C-suite executive selling, two-step distribution model knowledge, 3rd party market data tool proficiency (Ohm Analytics, Woodmac)
Responsibilities
Identify and convert solar/storage/generator installation companies into customers; plan and implement sales strategies to maximize share and margin; expand customer base by identifying new partners; build and maintain a robust pipeline of new key account opportunities (80% new account development); build strong relationships with established key accounts; maintain accurate sales records and CRM entries; collaborate with sales leadership on business plans; provide market feedback and competitive intelligence; drive timely closes on opportunities
Seniority
Mid-level, hands-on IC