Performance Marketing Manager

Toronto, CanadaFull-timeCA$100k–CA$125k2026-11-04 → 2026-11-09

Hybrid

Core

Own demand capture and convert demand into efficient, profitable revenue across digital storefronts in a competitive, high-cost media environment.

Role type

Senior Performance Marketing Manager

Builds

Efficient, profitable revenue streams via retail media, search, programmatic, and social channels.

Domain

Home automation / Smart thermostats / Connected home

Required skills

Performance marketing strategy, creative testing and analytics, marketing mix modelling (MMM), incrementality testing, agency management, affiliate program management, A/B testing, data analysis (GA4, Tableau), cross-functional leadership

Preferred skills

Retail media expertise (Amazon Advertising, Walmart Connect), AI-mediated search (AEO) knowledge

Technologies

GA4, Tableau, Data Studio, Meta, TikTok, Google, Reddit, Amazon Advertising, Walmart Connect

Responsibilities

Own demand capture across retail media, search, programmatic, and social; lead creative testing and analytics practice; manage agency partners; drive incrementality with MMM and testing; monitor competitive media landscape; build literacy in AI-mediated search; manage affiliate program; analyze campaign data and provide reporting

Seniority

Senior, hands-on IC

About Generac

Generac is committed to fair and equitable compensation practices. The salary range for this role, based in Toronto, Ontario, Canada, is between $ 147,700 CAD - $180,000 CAD. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation, including short-term and long-term incentives.