Associate Director, Martech Operations
Core
Lead Martech Operations team to power onsite and in-app marketing for newsletters, registrations, subscriptions, and paid memberships.
Role type
Associate Director, Martech Operations
Builds
Newsletter, app, and paid subscription growth platforms
Domain
Marketing Technology / Subscription Growth
Deliverable
product features
Required skills
Martech platform configuration, subscription funnel management, A/B testing frameworks, audience segmentation, cross-functional stakeholder management, process documentation, QA process establishment
Preferred skills
Experience with Piano, Digioh, or similar Martech tools, lifecycle marketing expertise, data schema design for user profiles
Technologies
Piano, Digioh
Responsibilities
Manage team workflow and priorities for onsite/in-app marketing execution; Configure and optimize user journeys, gating strategies, and offer flows; Partner with stakeholders to translate business needs into platform capabilities; Establish operational standards, governance, and best practices; Lead QA processes for campaign launches; Drive conversion optimization initiatives
Seniority
Senior, hands-on IC with team leadership
