Associate Director, Paid Search
Core
Leading the Paid Search team to oversee strategy, execution, and optimization of SEM campaigns for advertisers on People Inc. content.
Role type
Senior IC paid search director (team lead)
Builds
Paid search campaigns and media buying strategies
Domain
Digital advertising / Search marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search strategy, team management, campaign optimization, platform relationship management, bid and budget management, ad copy creation, quality control, reporting, cross-functional collaboration
Preferred skills
Google Ads, Bing Ads, Google Analytics, pixel/tag implementation, process streamlining
Technologies
Google Ads, Bing Ads, Google Analytics, third-party ad server tools
Responsibilities
Manage a team of paid media specialists, manage platform relationships and operational processes, execute search and social campaigns, perform quality control on trafficking assets, leverage technology for strategic recommendations
Seniority
Senior, hands-on IC with people management