Paid Search Manager, Investopedia
Core
Drive customer acquisition and revenue growth for Investopedia's Performance Marketing team by managing full-funnel paid search campaigns.
Role type
Paid Search Manager
Builds
Customer acquisition campaigns and revenue growth for financial content platform
Domain
Financial content / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads strategy, full-funnel analysis, budget management, bidding strategies, keyword expansion, A/B testing, data synthesis, P&L impact analysis
Preferred skills
BigQuery, Looker, Microsoft Excel
Technologies
Google Ads, BigQuery, Looker, Microsoft Excel
Responsibilities
Own strategy and optimization of paid search campaigns, conduct full-funnel analysis, monitor and report campaign performance, manage budgets and bidding strategies, partner with data teams, iterate on ad creative and targeting
Seniority
Mid-level, hands-on IC