SEM Analyst, Paid Search Activation
Core
Execute compliant paid search campaigns across Google Ads, Microsoft Ads, and SA360 to drive new card account acquisition at scale for Citi's U.S. Consumer Cards.
Role type
Paid Search Analyst (Execution)
Builds
Paid search campaigns and creative assets for credit card products
Domain
Financial Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Microsoft Ads, SA360, Excel/Google Sheets, UTM tracking, campaign QA, budget monitoring, regulatory compliance
Preferred skills
Paid search optimization, automation tools, performance marketing techniques
Responsibilities
Configure keywords, ad groups, and targeting parameters; deploy creative assets and campaign extensions; conduct quality checks on campaign builds; validate URLs, budgets, and naming conventions; monitor daily pacing and spend levels; apply tracking elements; maintain campaign trackers and QA logs; coordinate with Analytics, Technology, and Compliance teams.
Seniority
Mid-level, hands-on IC