Sr. Manager, Demand Generation
Core
Lead revenue marketing programs to drive pipeline creation, progression, and revenue for enterprise install base segments.
Role type
Senior Manager, Revenue Marketing
Builds
Revenue marketing campaigns, pipeline strategies, and sales enablement programs for enterprise SaaS/automation clients.
Domain
B2B Enterprise SaaS / Agentic Process Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B enterprise revenue marketing strategy, campaign planning and execution, pipeline forecasting and reporting, CRM and marketing automation proficiency, cross-functional stakeholder leadership, data-driven ROI optimization, enterprise retention and expansion motion experience
Preferred skills
SaaS/AI/automation industry experience, hands-on execution mindset, agile iterative approach
Technologies
CRM systems, marketing automation tools, revenue/marketing analytics platforms
Responsibilities
Execute revenue marketing engine for assigned segments to hit pipeline targets; manage quarterly campaign plans including evergreen strategies; forecast and report pipeline creation vs actuals; partner with SDR leadership to enable field execution; build campaign measurement and attribution frameworks; collaborate on sales & marketing technology execution; align Sales and Marketing strategies for retention/expansion; optimize ROI through data analysis and testing; stay current on market trends to inform messaging; coordinate with Product on positioning and messaging.
Seniority
Senior Manager, operational leadership