Channel Marketing Manager
Core
Develop and execute strategic channel marketing plans to drive B2B lead generation, sales enablement, and brand building for energy solutions.
Role type
Channel Marketing Manager
Builds
B2B leads, marketing collateral, brand narratives, and partner engagement programs
Domain
Energy / Utilities / B2B Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, B2B lead generation, paid media management, SEO, content creation, brand management, data analysis, budget management, cross-functional collaboration
Preferred skills
MBA, 5+ years in channel/B2B marketing, digital marketing expertise, enterprise marketing collaboration
Technologies
Google Ads, LinkedIn Ads, marketing automation tools, lead management tools
Responsibilities
Develop and implement strategic channel marketing plans; manage paid media budgets; create marketing collateral and sales enablement materials; analyze marketing program performance and optimize tactics; support channel partners with training and communications.
Seniority
Mid-Senior, hands-on IC
