Digital Marketer
Core
Plan, execute, and optimize paid digital marketing campaigns for online gaming clients, managing media plans, tracking spend, and analyzing performance across regions.
Role type
Digital Marketing Specialist (Online Gaming)
Builds
Paid digital campaigns and media plans for online gaming brands
Domain
Online Gaming / Digital Advertising
Deliverable
product features
Required skills
Campaign planning, Paid media strategy, Media plan creation, Campaign monitoring, Performance reporting, Campaign optimization, Budget management, Publisher sourcing, Market research, Competitor analysis
Preferred skills
Sports betting market knowledge, Online gaming industry experience, Gambling regulations compliance, Customer retention strategy development
Technologies
Microsoft Excel, Microsoft Word, Microsoft Outlook, Microsoft PowerPoint
Responsibilities
Create and manage media plans in all regions, Track Media spend across all channels per regions, Optimise campaigns to deliver on targets and maximum ROI, Source and identify qualified publishers and ad networks, Compile reports on digital campaign performance including insights on reason for fluctuations, Maintain awareness of industry developments and media trends
Seniority
Mid-level, hands-on IC