Paid Social Specialist
Core
Develop and optimize paid social media campaigns to drive user acquisition, engagement, and retention for online gaming brands.
Role type
Paid Social Media Specialist
Builds
User acquisition and engagement campaigns for iGaming and sports betting platforms
Domain
Online gaming / iGaming / Sports betting
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social media strategy, campaign planning and execution, performance analysis, budget management, KPI tracking (CPA, ROAS), creative development, stakeholder presentation, project management
Preferred skills
Sports betting market knowledge, player behavior understanding, gambling regulations compliance, additional paid platforms (Snapchat, LinkedIn, Reddit), programmatic social
Technologies
Meta Ads Manager, Google Analytics, Facebook Ads Manager, Snapchat Ads, LinkedIn Ads, Reddit Ads
Responsibilities
Develop comprehensive paid social strategies, plan and execute campaigns across Meta/Instagram/X/TikTok, monitor and analyze performance, manage budgets to maximize ROI, generate performance reports, collaborate on ad creatives and copy, present findings to senior management
Seniority
Mid-level, hands-on IC
