Programmatic and Marketing Tech Manager - Malta
Core
Manage, optimize, and analyze performance marketing campaigns across digital channels to drive growth and ROI for iGaming players.
Role type
Programmatic and Marketing Tech Manager
Builds
Optimized media campaigns and data-driven performance reports
Domain
iGaming / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic media buying, PPC management, Social media advertising, Adserver tool usage, Google Tag Manager, Conversion API implementation, Data analysis, Budget management, Creative brief development
Preferred skills
Data collection scripts, Knowledge of another language, Experience with fixed CPM
Technologies
Adservers, Google Tag Manager, Conversion APIs, Microsoft Excel
Responsibilities
Lead ongoing optimization of media campaigns using data-driven insights; Oversee setup, tracking, and performance analysis of campaigns; Monitor campaign budgets and provide ROI reports to senior leadership; Collaborate with internal teams and agencies on creative alignment; Provide actionable recommendations to senior management based on KPI analysis.
Seniority
Mid-level, hands-on IC
