Senior Director - Entertainment Ad Sales, Digital, LCS
Core
Lead a pod of Account Directors and KAMs to grow JioHotstar's share of wallet with India's top FMCG, F&B, and Alco-Bev advertisers by shifting them from reach-led buys to integrated digital partnerships.
Role type
Senior Director, Entertainment Ad Sales (Digital)
Builds
Integrated digital brand-building solutions combining video, CTV, first-party data, and branded content for global CPG majors and Indian FMCG leaders.
Domain
Digital Advertising / Entertainment Streaming / FMCG & CPG
Deliverable
client delivery
Required skills
CPG/FMCG category strategy, digital ad sales, C-suite relationship management, revenue charter ownership, team leadership, data-driven account planning, CTV/OTT expertise, AI tool adoption
Preferred skills
Experience with Indian entertainment IPs (Bigg Boss, Koffee with Karan), agency engagement, AI-personalized creatives
Technologies
CTV, OTT, first-party data platforms, AI tools, AdTech
Responsibilities
Own annual revenue charter and account-level JBP plans; drive premium yield discipline; manage CMO/Brand/Media head relationships; partner with Content IPs for integrations; co-develop next-gen branding formats; lead and coach the sales pod.
Seniority
Senior Director, hands-on IC with team leadership